Capabilities
BoilerRoom is a fully integrated agency:
Brand Development
- Develop new brands
- Reposition existing brands
Brand Strategy
- How to deliver a brand to market
in a strong and consistent manner
Communications Strategy
- The key messages to communicate
- How/where/when to communicate
Customer Management
- Loyalty programs and Churn Reduction strategies
- Up-Sell / Cross-Sell / Member-Get-Member
- Segmentation work
- Building, mining and managing databases
Creative Department
- Fully integrated campaigns across all
communication mediums - Above-the-line – TV, radio, print, press, outdoor
- Below-the line – DM, EDM, SMS, collateral,
street marketing, sales aids, sampling - Online – websites, banner ads,
listing-optimisation, viral campaigns
Design
- Corporate identity
- Packaging
Digital
- Full web creative development
from idea to delivery - Standards and accessibility compliant
HTML development - Rich media entertainment development
(flash, video, DVD, mobile) - Content management solutions
- Information architecture reviews and optimisation - Web strategy and web integration within
overarching campaign - Search engine optimisation (SEO)
- Campaign tracking and effectiveness measurement
Media planning & Buying
Research & Analytics
- Response Management
- Statistical data analysis
- Online research
- Create effectiveness cultures
- Management and tracking of results
- Full range of econometric
modeling methodologies